Most ophthalmologists have some sort of eye in their logo but when Dr. Josephson came to me seeking a logo for his new practice I wanted to see how I could make it more unique. He wanted me to emphasize precision and technology so I tried to use a sleek and unique shape for the eye and I wanted to show a scope zooming in on a section of the eye similar to what is done during lasik surgery. The final product turned out to be a very unique logo in the field of ophthalmology.
I also ended up designing a custom business card for him as well.